Thinking about starting a podcast but not sure where to start?

Don’t worry—I’ve found five podcast episodes that cover some of the most common questions and concerns about podcasting. These episodes are packed with tips and advice to help you get going and make the most of your podcasting journey.

1. How Podcasting Can Grow Your Business and Increase Revenue with Hala Taha

Key Takeaway: Launching your own podcast can be a fantastic way to attract new clients. Your guests might end up hiring you or referring you to others. If the idea of creating a podcast feels overwhelming, consider advertising on existing podcasts as a more manageable alternative.

2. Audio vs Video Podcasting: Which One Should You Be Doing?

Key Takeaway: Video podcasts offer additional ways to share your content, reach a broader audience, and create engaging clips that can help grow your show. If you’re trying to decide between audio and video, think about how you want to connect with your audience and the resources you have available.

3. Does Social Media Actually Grow Your Podcast Audience? (& If Not, What Are Your Other Options?)

Key Takeaway: Choosing a social media platform that you genuinely enjoy can make it easier to promote your podcast, but just like with any other marketing effort, it takes multiple interactions to get people from social media to listen to your podcast. 

4. Why Most Podcasts Fail: Setting Realistic Expectations

Key Takeaway: Setting realistic expectations is crucial when starting a podcast. Many people underestimate the time and effort required and end up feeling discouraged. Be prepared for a commitment that might take more time than you initially planned.

5. How to Win at Podcasting in 2024 with Alban Brooke of Buzzsprout

Key Takeaway: There are over 4 million podcasts, but only around 425k have been active in the last 60 days. Those who use podcasts as a retention channel—building deep relationships through their content—tend to see greater success. Focus on creating meaningful connections and staying engaged with your audience.

I hope these episodes give you some great insights and help you on your podcasting journey.

If you have any recommended episodes or additional tips that might be useful, feel free to leave a comment below.

And if you need help launching, editing or managing your podcast, check out our packages here.